Brand Communications Manager...

Responsibilities

• 1. assist in planning brand positioning and communication strategy for Xpeng Motors in Mexico;
• 2. assist in the development of annual brand plan, including but not limited to brand awareness enhancement, brand reputation enhancement, event placement, fan acquisition, customer club establishment and management;
• 3. have the ability to plan and execute ATL, BTL, content production, advertisement placement and dealer promotion, media third party cooperation and control;
• 4. Manage and control advertising and PR budget to maximize resource utilization;
• 5. interfacing with media organizations, leading media development and execution across all communication channels, writing press releases, monitoring releases and results;
• 6. leading the setup of social media platforms and official websites, developing strategies and creating content, monitoring results;
• 7. planning brand / product launch events and execution;
• 8. Maintain media relations and plan media events, including but not limited to daily communication and event invitation;

Requirements

5. have certain government, association resources.