We’re looking for a Senior Paid Ads Strategist who can lead strategy, client communication, and performance across Meta and other paid social channels. This isn’t a siloed “build ads and move on” role. You’ll dig into client business models, understand how their data flows back into the platforms, and translate messy real-world funnels into clean, scalable paid social strategies.
If you’re tired of old-school agency structures and want to operate like a true partner — not a button pusher — this will be a strong fit. South Africa-based candidates preferred, but all exceptional talent will be considered.
Why You’ll Want to Join
- You will be paid in USD (bi-monthly : every 15th and 30th)
- Up to 14 days of Paid Time Off annually (starting Day 1)
- Observance of Holidays (based on your location)
- 100% remote setup so you can work wherever you feel most productive
- Work directly with a founder and strategy lead instead of getting lost in an agency pod
- Join a team built around high-context problem solving, not checklists
- Learn and apply advanced paid social strategy around signal quality, machine learning optimization, and offline-to-online attribution
- Hungry, high-potential specialists who want to grow are encouraged to apply
What You’ll Work On
Strategy and Planning
Build paid social strategies that tie directly to client goals, sales cycles, and revenue driversTranslate business needs into platform-ready structures, not just isolated campaignsWork with clients who have complex funnels : multi-step lead gen, offline activity, long sales cycles, and CRM-connected signalsHelp shape creative direction by connecting angles, hooks, and message-market fit to strategic goalsPlatform Execution and Optimization
Manage campaigns end-to-end across Meta, LinkedIn, and TikTokDiagnose performance issues quickly using both platform data and real-world contextRun ongoing testing frameworks across creative, funnels, and audiencesPace budgets and optimize toward signal quality, not surface-level metricsSignal Architecture and Tracking Literacy
You don’t need to be an engineer — but you need to understand how the data powers the machine.
Identify event issues, attribution gaps, offline conversion mismatches, and CRM feedback loopsWork with client teams to improve signal quality and event coverageUnderstand how machine learning uses signals so you can build better optimization pathsClient Leadership
Lead calls with clarity and confidence — even when performance is complexPresent findings, recommendations, and next steps in a way clients can actually useManage expectations, explain tradeoffs, and guide decision-makingKeep communication crisp, proactive, and grounded in strategyCross-Functional Collaboration
Partner with creative teams, analysts, and tracking partnersBring together platform data, offline data, and CRM outputs to create a full performance pictureHelp refine internal processes and contribute to improving the agency’s playbooksWhat You Bring
3 to 5+ years of paid social experience with direct strategy ownershipStrong Meta Ads expertise; LinkedIn and TikTok experience a plusExperience working with complex funnels beyond e-commerceAbility to scale budgets responsibly (100K+ monthly is helpful but not required)Strong analytical instincts and the ability to diagnose performance quicklyComfort working directly with clients and leading conversationsStrong communication skills with a clear, structured storytelling styleAbility to operate with high ownership in a fast-moving environmentCuriosity around AI tools and faster optimization methodsNice to Have
Previous experience in a smaller or boutique agency environmentExposure to attribution conversations, multi-touch funnels, and offline conversion flowsExperience building or influencing creative strategySouth Africa-based and available for strong overlap with US time zonesHow to Apply
Please include :
1. Your updated resume
2. A short 1–2 minute Loom video sharing your experience with paid social strategy and a recent optimization you’re proud of
Only candidates who submit a Loom video will be considered.
If you’re strategic, client-friendly, and excited about deeper performance work where data and creativity meet, this role gives you the autonomy and impact most agencies can’t offer.
Application Process Overview
Our comprehensive selection process ensures we find the right fit for both you and our clients :
1. Initial Application - Submit your application and complete our prequalifying questions
2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview - Initial screening with our talent team
5. Executive Interview - Meet with senior leadership to discuss role alignment
6. Client Interview - Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer - Successful candidates receive a formal offer to join the team
Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.