Paid Ads Specialist

Job Title : Paid Ads Specialist

Location : Remote

Employment Type : Full-Time

About the Role :

We're seeking a Paid Ads Specialist to own tracking, analytics, and paid media execution for a portfolio of clients.

This is a full-time role where you'll partner with our Digital Marketing Manager and cross-functional teams to keep data clean, experiments disciplined, and results measurable.

You'll thrive here if you're detail-obsessed, data-driven, and comfortable using AI to work faster and smarter.

Responsibilities :

Lead Google Tag Manager implementation and governance (clean taxonomy, QA, consent, events).

Own Google Analytics 4 : property / admin hygiene, conversions, audiences, explorations, and insight generation.

Plan, launch, and optimize Meta Ads campaigns (lead gen and performance) with rigorous testing and pacing.

Manage Google Ads as a secondary channel (Search, Performance Max, Display / YouTube) with clear KPIs and budget stewardship.

Build repeatable workflows for A / B & multivariate testing, audience strategy, and creative iteration.

Maintain airtight tracking across platforms; debug discrepancies and document fixes.

Use AI tools (prompting, automation, analysis) to speed up research, QA, reporting, and creative ideation.

Collaborate with Digital Team and Account Executives; report to the Digital Marketing Manager.

Proactively propose enhancements to improve client outcomes and internal SOPs.

Requirements

2+ years hands-on in performance marketing / measurement.

Exceptional attention to detail; self-starter who hits deadlines.

Up-to-date on platform changes, privacy, and analytics best practices.

Strong written and verbal communication; comfortable presenting insights.

Bachelor's in Marketing, Computer Science, or equivalent experience.

Technical Skills

Meta Ads (experience required)

Google Tag Manager (experience required)

Google Analytics 4 (experience required)

Google Ads

Programmatic Display Advertising / OTT

Nice to have : LinkedIn Ads / TikTok Ads

Familiar with Mac

Google Apps (Gmail, Calendar, Docs, Sheets)

Experience with Basecamp (project management) is a plus

What We Offer

Supportive, collaborative culture that values learning, respect, and clear results.

Direct access to leaders, room to experiment (including AI-driven approaches), and see impact fast.

Paid training and a long-term, full-time opportunity with growth pathways.