VP of Sales Mexico

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don\'t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you\'ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you\'re ready to be part of a brand that\'s more than just food - a brand that moves culture and creates unforgettable moments - join our team today

Position Overview

The Regional Vice President of Sales will lead and drive Samyang\'s growth strategy within their assigned region. This role is responsible for P&L ownership, strategic account development, retail execution, distributor and broker management, and team leadership. The ideal candidate brings deep industry knowledge, proven leadership skills, and a track record of building strong retail and foodservice partnerships in international markets.

Key Responsibilities

• Develop and execute a comprehensive sales strategy aligned with corporate objectives for the assigned region
• Lead and manage regional key account negotiations with national and regional retailers, distributors, and foodservice operators
• Oversee and direct local brokers and partners; drive accountability and performance
• Own regional sales forecasting, pricing, and promotional planning
• Identify new business opportunities, route-to-market strategies, and channel expansion initiatives
• Lead, mentor, and build a high-performing sales team
• Collaborate with cross-functional teams including marketing, finance, trade marketing, and supply chain
• Ensure full compliance with local regulations, trade practices, and internal reporting
• Represent the company at major industry events, trade shows, and customer meetings
• Report performance, risks, and opportunities to global sales leadership regularly

Qualifications

Preferred Attributes

The base salary for this position is between $169,261.00 and $300,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical / dental / vision insurance, life insurance, PTO / FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.

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