Brand And Media Manager H / F

assist in planning brand positioning and communication strategy for Xpeng Motors in Mexico;

assist in the development of annual brand plan, including but not limited to brand awareness enhancement, brand reputation enhancement, event placement, fan acquisition, customer club establishment and management;

have the ability to plan and execute ATL, BTL, content production, advertisement placement and dealer promotion, media third party cooperation and control;

Manage and control advertising and PR budget to maximize resource utilization;

interfacing with media organizations, leading media development and execution across all communication channels, writing press releases, monitoring releases and results;

leading the setup of social media platforms and official websites, developing strategies and creating content, monitoring results;

planning brand / product launch events and execution;

Maintain media relations and plan media events, including but not limited to daily communication and event invitation;

5+ years of experience in automotive marketing, branding and PR etc.;

rich local media, KOL, KOC resources and relationships;

professional English communication skills; excellent communication and coordination skills, planning skills and execution skills;

accept short-term business trips to China or other markets;