Regional Marketing Manager – LATAM
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About Reap
Reap is a global fintech company headquartered in Hong Kong. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement. Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services—from issuing Visa cards to facilitating cross-border payments. Backed by leading investors including Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance.
Ideal Candidate
You thrive in high-growth environments and want to shape the future of fintech in LATAM. You’re creative, experimental, and not afraid to try bold ideas that stand out. You enjoy rolling up your sleeves and blending strategy with hands‑on execution. You’re collaborative, vocal, and comfortable working across distributed teams. You have a proven track record of hitting ambitious goals and timelines. You’re self‑motivated and thrive in a fast‑paced, dynamic, and fun environment.
Responsibilities
- Develop and execute field and growth marketing strategies tailored to the LATAM market, focusing on lead generation and brand awareness.
- Design and run creative, out‑of‑the‑box campaigns (from partnerships to grassroots activations) that generate outsized impact and media attention.
- Launch integrated marketing campaigns across digital, events, and direct channels with clear objectives, KPIs, and ROI targets.
- Analyze LATAM market trends, customer behaviors, and competitive dynamics to share insights with global teams.
- Build and maintain relationships with local partners, influencers, and industry stakeholders to enhance visibility and credibility.
- Plan and manage regional events, webinars, and conferences, ensuring execution within scope and budget.
- Collaborate with sales, product, and customer success teams to align campaigns with pipeline goals.
- Track, measure, and report on campaign effectiveness, applying a data‑driven marketing mindset to optimize results.
- Travel across LATAM as needed to support regional marketing activities.
Qualifications
Bachelor’s degree in Marketing, Business, or related field.7–10 years of regional marketing experience, preferably in fintech, web3, or SaaS; mix of B2B and B2C experience is a plus.Fluent in English and Spanish or Portuguese (both preferred); Mandarin is a plus.Proven ability to design innovative marketing strategies that drive engagement and results.Strong project management skills : able to juggle multiple priorities, budgets, and deadlines.Excellent vendor negotiation and stakeholder management skills.Analytical and data‑driven approach to marketing decisions.Proficiency with modern marketing tech stack and AI tools (e.g., HubSpot AI, ChatGPT, Jasper, analytics platforms).Based in Mexico or Brazil, with flexibility to travel across the region.Comfortable working in a hybrid or remote setup depending on location.What We Offer
Opportunity to work with a great team in a fast‑growing fintech startup.Flexible work arrangements in a hybrid working environment.A culture of innovation, inclusion, competition and fun.After submitting your application, please check your inbox for a confirmation email.
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