Senior GTM Marketing Consultant (South America)

About B5 Recruiting

B5 Recruiting is a boutique Recruiting-as-a-Service (RaaS) and consulting firm that helps clients hire faster and more affordably through scalable recruiting solutions across the U.S. and LATAM. We combine technology, nearshore talent strategy, and hands-on recruiting expertise to deliver flexible, cost-effective hiring models that drive measurable ROI for our clients. As we continue to grow, we’re seeking a strategic Go-to-Market (GTM), Marketing Lead to develop and execute data-driven campaigns, strengthen brand messaging, and optimize our full lead generation journey.

Role Overview

The GTM / Marketing Consultant will own the strategy and execution of B5’s go-to-market and lead generation programs — from persona research and messaging frameworks to CRM automation and performance optimization. You’ll blend creativity, analytics, and automation to build a consistent narrative across every stage of the funnel — awareness, engagement, and conversion — ensuring B5 stands out as a trusted, tech-enabled recruiting partner. This is a high-impact, cross-functional role ideal for someone who thrives in both strategic planning and hands-on execution. This could be a fractional role or full-time contract engagement.

Key Responsibilities

• Go-to-Market & Strategy
• Design and manage integrated GTM roadmaps for new client verticals, service offerings, or nearshore email campaigns.
• Conduct market, competitor, and persona research to identify high-value targets within technology, staffing, and professional services industries.
• Collaborate with leadership to define positioning, value propositions, and revenue-focused messaging.
• Align marketing plans with quarterly recruiting and business development goals.
• Personalization, Automation & A / B Testing
• Build and optimize personalized CRM / email campaigns using HubSpot, Apollo, or similar platforms.
• Implement A / B testing frameworks for subject lines, CTAs, and content variations to maximize engagement and conversion.
• Use data segmentation and buyer identity insights (industry, title, geography) to drive hyper-relevant messaging.
• Track campaign performance and iterate continuously using metrics-driven insights.
• Marketing & Campaign Execution
• Develop and deploy multi-channel campaigns (email, social, content) that attract HR leaders, founders, and decision-makers.
• Write and edit outreach sequences, nurture content, and follow-up templates that align with B5’s consultative voice.
• Manage creation of case studies, decks, landing pages, and marketing collateral that support GTM initiatives.
• Support inbound lead flow through storytelling, consistency, and audience-driven content strategy.

Technology & CRM Optimization

Qualifications