Digital Strategy & Experience Manager
Are you passionate about the chance to bring your experience to a world‑class company that is market‑leading in both content and technology? If yes, we’re looking for you.
About the Role
In this opportunity as a Digital Strategy & Experience Manager, you will
Strategy and planning
- Define a digital GTM plan for transactional SKUs in legal, risk, and tax : channel mix, investment priorities, experimentation roadmap, and capacity planning.
- Translate business goals into clear KPIs, dashboards, and OKRs; communicate progress and insights to Corporate leadership and cross‑functional stakeholders.
Funnel ownership and optimization
Own key journeys (pricing, trials, checkout, renewal, save / cancel) and drive continuous testing (A / B / n, MVT, holdouts) to improve activation, conversion, and time‑to‑value.Partner with marketing on lifecycle marketing and triggered programs (email, in‑product, chat) to progress prospects / customers through the funnel; reduce friction and abandonment.Sales alignment and GTM operations
Stand up product‑qualified lead (PQL) and sales‑assist frameworks to route high‑intent accounts to Sales with clear SLAs; refine lead / account scoring.Partner with Sales to codify digital assist motions, playbooks, and handoffs; ensure omnichannel consistency across website, marketplaces / partners, and sales.Personalization, data, and measurement
Advance first‑party data strategy and consent management; use analytics / CDP to drive segmentation and real‑time personalization across web and in‑app experiences.Build performance scorecards (traffic quality, trial starts / activations, free‑to‑paid, AOV, churn, NRR) and run cohort / flow analyses to identify growth levers.Pricing, packaging, and offers
Collaborate with Commercial Excellence, Product, Finance, and Marketing on pricing / packaging experiments, promotions, and localized offers aligned to self‑serve commerce and entitlement models.Governance and ways of working
Facilitate agile rituals, quarterly planning, and post‑mortems with Digital, Product, Technology, Marketing, and Channel partners.Ensure adherence to brand, legal, security, and privacy standards (e.g., GDPR / CCPA / CPRA), and support TR risk and compliance processes.Key Performance Indicators (examples)
Digital‑sourced and assisted revenue / pipeline for transactional productsTrial start, activation, and free‑to‑paid conversion rates; time‑to‑valueCheckout completion rate, AOV, and refund / chargeback ratesAdoption of key features; renewal rate; save / cancel recovery rate; NRR / GRRVolume / quality of PQLs and sales‑assist conversions; speed‑to‑lead and SLA adherenceCAC and payback for digital channels; experiment velocity and win rateSite / in‑app performance and accessibilityAbout You
You’re a fit for the role of Digital Strategy & Experience Manager if your background includes :
6–9 years in SaaS / B2B digital growth, e‑commerce / digital sales, or product‑led growth; proven impact on conversion, activation, retention, and revenue.Hands‑on expertise with :
Web / app analytics and experimentation (e.g., GA4, Amplitude / Mixpanel, Optimizely / VWO).Marketing automation and CRM (e.g., Marketo / HubSpot, Salesforce)CDP / personalization and audience management (e.g., Segment, reverse ETL).Self‑serve commerce flows (pricing pages, trials, checkout, billing / entitlements).Strong quantitative skills : funnel math, cohort analysis, CAC / LTV, payback, forecasting.Excellent communication and stakeholder management; able to influence without direct authority and align executive and field stakeholders.Comfortable operating as a high‑accountability individual contributor; leads through collaboration, clarity, and data.Nice to have : experience in information services, legal / tax, fintech, or adjacent domains; marketplace experience (e.g., cloud marketplaces).Education
BA / BS in marketing, business, analytics, or related field required; MBA preferred.What’s in it For You?
Hybrid Work Model : We’ve adopted a flexible hybrid working environment (2‑3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected.Flexibility & Work‑Life Balance : Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work‑life balance.Career Development and Growth : By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions. Our Grow My Way programming and skills‑first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI‑enabled future.Industry Competitive Benefits : We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.Culture : Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more. We live by our values : Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.Social Impact : Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.Making a Real‑World Impact : We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.Benefits Package (United States)
In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401(k) plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceed the requirements of paid time off in accordance with any applicable state or municipal laws.
Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $116,900 – $217,100. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world‑leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex / gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
Learn more on how to protect yourself from fraudulent job postings here.
More information about Thomson Reuters can be found on thomsonreuters.com.
#J-18808-Ljbffr