Position : Paid Search Manager
Job Description :
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.
The Paid Search Manager is a strategic and tactical role focused on driving measurable results through paid search campaigns. This individual must have proven success managing and optimizing sophisticated search advertising campaigns across major platforms. The ideal candidate will excel in analyzing performance data, identifying optimization opportunities, and implementing strategic adjustments to maximize ROI. They should demonstrate proficiency in managing budgets, forecasting performance, and leading cross-functional collaboration to ensure alignment with broader marketing objectives.
If you're passionate about data-driven marketing and leveraging search engine advertising to create business value through cutting-edge campaigns and performance optimization, this is the role for you!
Key Responsibilities :
Global Paid Search Strategy Lead
- Develop global Paid Search strategy for channels such as Google & Bing, aligning with broader marketing objectives and business goals
- Oversee brand budget allocation and establish performance benchmarks for paid search channels
- Own end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting and optimizations
- Lead cross-functional collaboration with analytics team to ensure accurate & clean data across platforms
- Run quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs
- Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting
- Drive lead generation testing efforts across paid search channels Google & Bing
- Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales
- Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns; Manage paid ad campaigns appearing on major search engines, such as Google and Bing
- Analyze campaign performance using Google Analytics, Search Console, and third-party tools
Paid Search Automation
Provide strategic recommendations and input for regional expectations in global strategyDefine, measure, and evaluate relevant paid media KPIsManage SKU campaigns on Google & Bing globally with a focus on efficiency and scalabilityOversee feed management for Google & Bing ensuring all data is accurate and grouped appropriatelyMaintain the relationship with Products team and evaluate value annuallyCreate reporting around paid marketing funnels and leverage this to improve conversion ratesSupport analytics alignment for all paid search channelsContinuously test creative, targeting, bidding strategies, and landing page alignmentExecute supplier campaigns and optimize performance through close collaboration with Strategic Programs TeamWhat we are looking for :
8+ years' experience in digital marketing with specific focus on paid search campaign managementDemonstrated experience scaling paid search programs with strong ROI focusProficiency with Google Ads, Microsoft Advertising, and related platformsStrong analytical skills with ability to extract insights from complex data setsExperience managing substantial marketing budgets effectivelyKnowledge of current SEM best practices, trends, and algorithm updatesExcellent communication skills for cross-functional collaborationStrong attention to detail and ability to manage multiple prioritiesGoogle Ads and Microsoft Advertising certificationsExperience with marketing automation platforms and CRM integrationWorking knowledge of SEO principles and their relationship to paid searchExperience with scripts, automation, and feed managementInternational market experienceExperience with evolving channel strategies and tactics based on customer insights and product evolutionWork Arrangement :
Hybrid : 3 days in office / 2 days work from homeWhat's In It For You :
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
30 days of Christmas bonus40% vacation premium12 vacation days plus 2 floating days, sick days and holidaysVision and Dental AssistanceLife InsuranceHealthcare Insurance10% Food / Pantry VouchersRestaurant Vouchers13% Savings FundAccess to Arrow’s Employee Discount ProgramGrowth Opportunities, and more!Apply now!
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Annual Hiring Range / Hourly Rate :
$60,000.00 - $80,000.00 MXN Monthly
Location :
MX-JAL-Tlaquepaque, Mexico (HPE Guad office)
Time Type : Full time
Job Category :
Marketing and Communications