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Paid Media Lead (Remote Mexico) - Future Opening

Paid Media Lead (Remote Mexico) - Future Opening

Directive Consulting Inc.Ecatepec de Morelos, Estado de México, Mexico
Hace 1 día
Tipo de contrato
  • Teletrabajo
Descripción del trabajo

Join to apply for the Paid Media Lead (Remote Mexico) - Future Opening role at Directive

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO / Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

Roles & Responsibilities

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns across multiple channels
  • Deeply understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Understand the value of Programmatic campaigns
  • Responsible for personal productivity and utilization
  • Work with the Associate Director to ensure internal and client goals are achieved
  • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer

  • 3+ years experience working at a performance / digital marketing agency
  • Experience with B2B SaaS / tech clients in an agency setting
  • Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, and others)
  • Proficiency with advertising platforms / tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics / GA4, Excel, or other analytics platforms to make data-driven decisions
  • Ability to drive results and measure via OCT
  • Proven success with mid-market or enterprise accounts
  • Perspective on how to drive value for SaaS
  • Ability to translate and articulate strategy and tell stories with data
  • Competitive and curious problem-solver; proactive and growth-minded
  • Willingness to stay on the cutting edge of the industry and share knowledge
  • Ability to organize, prioritize and manage multiple projects simultaneously
  • Quality-focused with a balanced perspective on advertising
  • Willingness to travel to visit clients approximately once per year, per client or as needed

    • What Success Looks Like

  • You embody our core values in every interaction
  • Effectively manage approximately five mid-tier and enterprise accounts
  • Meet and exceed department-level OKRs (e.g., client growth and goal attainment)
  • Build client trust and relationships that foster consistent renewals
  • Cross-sell services aligned with client goals and objectives
  • Clearly communicate results with client points of contact and executives
  • Make exceptional decisions related to strategic direction for accounts

    • What We Offer

  • We have a set living wage at Directive
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family
  • Employer-paid plan for you and 50% employer contribution for dependents
  • Benefits To Support The Whole Person
  • Mental health support via Spring Health and Headspace
  • Gympass
  • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure
  • Annual Anniversary Trip with peers and executive leadership

    • Work Environment Requirements

    As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, CA. For some positions, we accommodate global opportunities where we have established businesses (Canada, UK, Australia). For global locations, you must have work authorization and reside in that country.

    This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate via Zoom and Slack. You will need to operate a laptop (PC or Mac), essential software, and other office productivity tools. You may need to remain stationary for extended periods and have reliable internet access and a professional background.

    Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application or participating in the process, please contact careers@directiveconsulting.com.

    Additional Information

    At Directive, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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    Paid Media • Ecatepec de Morelos, Estado de México, Mexico