Project Manager - Growth Marketing

IQVIA™ is The Human Data Science Company™, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.

Digital Marketing Specialist

The ideal candidate has a strong ability to create, optimize, and report on digital campaigns, and is well‑versed in various marketing platforms to improve digital services.

Roles And Responsibilities

• Create and maintain landing pages with engaging content and design using HTML / CSS best practices.
• Optimize website UX features such as CTAs, bounce rate, responsive content and loading time.
• Database structure and management for storing and processing information in an SQL ambiance.
• Webchat / Chatbot flow design and integration using third‑party providers.
• Program and optimize outbound WhatsApp campaigns using in‑house and third‑party providers.
• Create and present performance reports sharing insights and optimization suggestions to clients.
• Create and activate digital surveys analyzing results to provide data‑oriented learnings and insights.
• Generate compelling content for social media platforms (LinkedIn, Facebook, etc.) to increase engagement and impressions.
• Execute social media and programmatic ads campaigns in coordination with cross‑functional teams.
• Support the patient‑oriented team to manage and launch digital solutions using Salesforce‑based tools.
• Design, program and execute digital materials for email marketing and SMS campaigns via Salesforce Marketing Cloud.
• Lead, mentor, and supervise the digital marketing team to ensure effective execution of campaigns and projects.
• Develop, coordinate, and monitor digital marketing strategies across channels including social media, SEO / SEM, email, paid media, and website.
• Oversee content planning, creation, and distribution to ensure consistency with brand guidelines and objectives.
• Manage digital advertising campaigns (Google Ads, Meta, LinkedIn, TikTok, programmatic) from planning through reporting.
• Analyze performance metrics and prepare regular reports to measure ROI, optimize campaigns, and identify new opportunities.
• Collaborate with cross‑functional teams (brand, product, sales, and communication marketing) to align digital efforts with overall marketing goals.
• Ensure continuous improvement through testing, learning, and implementing new tools and trends in digital marketing.
• Manage relationships with external vendors, agencies, and platforms to maximize campaign efficiency.
• Monitor competitor activities, industry trends, and digital innovations to keep the company at the forefront of the market.
• Oversee budget allocation, tracking, and reporting for digital campaigns.

Skills

Qualifications

3 years of experience as Digital Marketing Specialist or related.

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