Marketing Data Analyst

Descripción y detalle de las actividades

At La Familia, we bring people together through the power of travel, music and has led us to become a large scale music event producer of festivals, concerts &events. We are looking for a Marketing Data Analyst to help analyze data and develop reports, charts, and compelling presentations, for our brands; Papas&Beer Rosarito, Papas&Beer Ensenada, Baja Beach Fest, Sueños Festival, and La Familia Presenta. Your day to day work will mainly consist of configuring and managing data tracking across web properties, analyzing data & preparing presentations for the insights found within the data. You will work closely with our Data, Tech & Ticketing Manager and Marketing Director.

Experiencia y requisitos

Work closely with the Data, Tech & Ticketing Manager for the execution of analyzing data and develop reports, charts, and compelling presentations. Responsibilities

• Configure & Manage Data Tracking
• Analyze Data
• Develop reports, charts, and compelling presentations
• Conduct surveys & gather feedback / insights from our community
• Work with business leaders to identify opportunities for improvement
• Collaborate with team members to collect and analyze data
• Manage customer data & segmentations
• Creating & managing tracking links for all our marketing channels Skills
• Proficient in Google Analytics, Tag Manager, Looker Studio
• Technical writing skills
• Proficient in data languages, including Python
• Analytical and problem-solving skills
• Ability to set and meet deadlines
• Experience with statistical software
• Reporting and data visualization skills
• Excellent attention to detail