Trade Marketing Coordinator

Job Description

Purpose :   Execute and optimize Trade Marketing strategies in the different channels, ensuring effective execution at the point of sale, the correct positioning of the brand and the fulfillment of commercial objectives. The ideal profile is someone who is autonomous, organized, with a strategic vision and orientation to results.

Main Responsibilities :

• Support the organization of B2B events and trainings for business partners.
• Compliance with the Business Ethics processes that correspond to the Marketing area :  events, hospitality, gifts, etc.
• Manage loyalty programs and incentives for B2B or B2C channels.
• Design promotional campaigns based on sell-out analysis and commercial objectives
• Develop and follow up on personalized marketing plans for key accounts.
• Support in the execution of plans derived from the commercial forecast and promotion calendar
• Generate strategies to increase sell-in in the different assigned channels.
• Generation of KPIs for correct analysis of the results of the campaigns carried out on your channel / channels.
• Administration and implementation of merchandising and POP materials assigned to its channels, following corporate guidelines, control of inputs and outputs, control of evidence. Creation of purchase orders, follow up approval and application to the corresponding communication budget.
• Budget management.

Qualifications

Additional Information

Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes. #LI-AT1At